Sales campaign integrates social media, packaging and POS Berlin, October 20, 2011. Berlin-based creative agency Moccu has launched a new campaign for Paramount Farms Europe bvba and its brand “Wonderful Pistachios”. Its key focus is an online game in which customers crack open a virtual pistachio and get the chance to win prizes concealed within the nut. The three-month campaign, which is being publicized on wonderfulpistazien.de and Facebook, started on October 15. Pistachio lovers receive a promotional code with every...

User-centered online concept for the summer months Berlin, August 29, 2011. Creative agency Moccu has developed an online seasonal special for Garnier in the shape of the “Garnier Summer Consultant”.  The agency’s creative minds evaluated the most popular seasonal search requests in the fields of body and care and dreamed up a website supplement tailored precisely to customers’ current interests in order to boost the number of hits and dwell time on Garnier’s online presence. After the search request analysis,...

Berliners network museum presentations at various locations via apps Creative agency Moccu is responsible for digital communication at the “Schwabenkinder” exhibition organized by the Bauernhaus-Museum in Wolfegg, an open-air museum near Ravensburg. Moccu fought off four other agencies to win the pitch. The exhibition traces the history of generations of poverty-stricken children and adolescents who crossed the Alps each year to work in Swabia, a practice dating back to the 17th century, in great detail. Moccu is developing a digital...