Michael Schneider joins MOCCU as Strategic Planner

City: Berlin

Creative agency Moccu is expanding its team with the addition of strategic planner Michael Schneider.  The graduate in rhetoric and political science last worked as campaigning planner for the agency “Zum goldenen Hirschen”. The 27-year-old also has experience as an editor, concept developer and copywriter.  At Moccu, his principle responsibility will be to support the strategy and concept design divisions.

“Many people still think of Moccu as a purely creative hotbed of ideas”, comments CEO Björn Zaske.  “However, our business has undergone significant changes in recent years.  In addition to the performance and campaign controlling divisions, analysis, concept design and strategic planning now play a key role.” And the agency is now taking account of its customers' growing demand via employee recruitment.

Michael Schneider certainly has the skills required to expand this corporate division.   At the agency “Zum goldenen Hirschen”, winner of the 2008 “Politikaward” for outstanding political communication, his fields of responsibility included various customers within the energy industry as well as new business acquisition. Michael Schneider sums up his new remit as follows: “My most important task at Moccu will be to initiate sustained interaction via the online channels with the right dramatization and storylines. Moccu already has a wealth of interesting customers, and this makes my task even more appealing.”