MOCCU stage-manages WWF International's EcoGuru

City: Berlin

Berlin agency develops interactive lifestyle tool for WWF’s ecological charm offensive.

Berlin agency Moccu has adapted an interactive lifestyle tool for the international organization World Wide Fund For Nature (WWF), which individuals can use to improve their personal ecobalance step by step. The WWF EcoGuro focuses deliberately on viral effects.  The online calculator, which is based on data issued by the Belgian institute ecolife vzw (http://www.ecolife.be) and also designed for use via mobile terminal devices, provides users with suggestions on how to respect the environment in various life situations.  The tool is characterized by high information density and intuitive operation. What can I do? What have I been doing until now? The WWF EcoGuru answers these questions with a few simple mouse clicks,  choosing charming, visual communication over incriminating finger-pointing and provocative radicalism.  The WWF EcoGuro calculates personal consumption of global resources using ten simple, anonymous questions.