Moccu takes "Volkswagen startklar" to Berlinale
Want to be a star? Moccu's youth marketing event for Volkswagen puts you in the spotlight. On the occasion of the 58th International Film Festival countless visitors had their photo taken in the "Volkswagen startklar" showroom at Potsdamer Platz. Participants are placed into a pre-designed illustrated background via bluebox processing. The result – a sticker set that shows them in the exciting Volkswagen world.
Moccu had developed the concept and produced several successful photo promotions for the Volkswagen youth campaign before. Free take-away stickers were available during the Soccer World Cup in 2006 – and the sticker set also proved to be a huge success in the winter holiday season. The young target group welcomed the event with enthusiasm.
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