Online Nut Is Cracked By Wonderful Pistachios

City: Berlin

The world’s largest pistachios supplier has commissioned a Berlin agency with the conception, campaign and website for the German brand launch.

Digital creative media agency Moccu, which is based in Berlin, is preparing the official brand launch of Wonderful Pistachios® in Germany with a creative concept. Paramount Farms, the leading supplier of pistachios in the USA, started its product offensive on the German market by launching the brand website and an extensive online advertising campaign. The website, which forms the heart of the brand launch, is being promoted via a variety of the TV spots which made their broadcasting debut yesterday, as well as diverse activities at the POS.

The question “How do you crack nuts?” is used to encourage users to upload videos and pictures onto the website. A star prize of a one-week-trip to California, the homeland of Wonderful Pistachios, awaits the winner. The whole concept is supplemented by a PR campaign by Hamburg agency Industrie-Contact, which completed a successful test phase for Wonderful Pistachios® in Germany last year.