L'Oréal is electrifying with a new viral campaign
Flirting with style - on the new website www.flirte-mit-style.de three sexy dancers are showing the user how it works. They seduce him with looks, gestures and music to experience the Studio Line styling products of L'ORÉAL PARIS virtually.
The only thing you have to do is to upload your picture and you are in the thick of the action. Additionally you will find essential tips for dating including the right pick-up lines. Talented Casanovas can send in their best pick-up lines and win a weekend for four on Sylt, overnight stay at a hotel and a Porsche Cayenne included. The website will be launched on the 8th of October.
Tim Berger, head of marketing of L'Oréal Paris:
"The idea to try out a hairstyling product in an interactive setting creating a video by yourself and to forward it excited us immediately.
That's why we will use only digital communication to run this campaign."
This campaign was realized in collaboration with the interactive creative agency MOCCU, based in Berlin. The seeding of the spot will be accomplished by DSG Dialog Solutions, Hamburg. Additional social media integration, email-marketing and online display advertising will accompany the campaign of Studio Line.