"Volkswagen startklar" is online
The relaunch of the online platform for young adults "Volkswagen startklar" is online. In collaboration with the Volkswagen MultimediaCentrum Moccu has developed the new website concept and design.
It is one of the most important things when growing up: finally being allowed to drive a car. Volkswagen wants to help get young drivers prepared for this step. With the new online platform teenagers and young adults get to know the world of driving in a target group-oriented way: How do I find an affordable car? Which financing option is the right one? And what about those first aid lessons?
Clearly, the Volkswagen car models are presented in an impressive and modern way since the carmaker wants to introduce the young target group to the brand. With a fully Flash-based website, animations and videos the web platform provides information on topics like new cars, motor sports, environment, apprenticeships and driver’s licence.
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