WWF Ecoguru

Environmental pollution and nature conservation – issues whose link to shock scenarios and guilty consciences frequently spoil the fun of participating.  MOCCU has developed an interactive lifestyle tool in order to activate users’ ecological potential, which captivates thanks to high information density and an individual success plan.

The WWF EcoGuru calculates personal consumption of global resources via eleven questions.  Critical results prompt the intuitive Web and mobile application to generate simple, surprisingly effective solutions to shrink the ecological footprint, such as refusing junk mail.   An interactive to-do list keeps users up to date as far as tasks and successes are concerned.