Studioline Viral Campaign

You have to “push the button”.  We took this number one flirting principle literally and mobilized the users for L’Oréal Paris’ first viral campaign, “Flirting in style”. The campaign was advertised entirely through seeding and social media.

As the biggest challenge was to get men excited about a styling product like this, we decided to spread the word in a viral way and let the user take center stage.