Studioline Viral Campaign

You have to „Push the Button”.  We took this number one
flirting principle literally and mobilized the users for the first
viral campaign of L'Oréal Paris: “Flirte mit Style” (flirting with
style). The campaign  was advertised entirely through seeding
and social media.

The biggest challenge was to get men excited about a styling
product like this, and consequently spread the word in a viral
way. Hence, we put the user in the center of interest.