Creative Director Jens Schmidt at ADC Award

City: Berlin

Jens Schmidt continues to be an active member of the Art Directors Club Germany. Once again he was in the jury of the most important German award for creative work. The coveted nails were presented to the winners on April 12^th in Berlin. Schmidt on his role as jury member: "The exchange with the other creatives is exciting. You try to rank your own and other people's work, to rate the importance and to recognize current trends. The jury work provides an excellent overview of what's happening in the industry and of where it is going."

He adds: "The online jury gave out few nails this year - the other juries are more generous. In digital media we still expect a next step or a new kick which would result in a real novelty. You could notice that campaigns with viral elements are taking home more and more awards."

Apart from his dedication to the jury, Moccu's Creative Director is also participating in the ADC Junior seminars. The lecture series is designed to support the next generation of designers and takes place several times a year. Recently Schmidt gave a lecture on "Web Design. Advertising that works because it's fun." at the ADC Young Masters Seminar in Hamburg and also held a workshop on Digital Media at the ADC Junior Seminar Düsseldorf.