"Pickelalarm"

Moccu developed the cross media campaign "Pickelalarm" to launch the new skin care product "Garnier Hautklar". The center piece is the online giveaway which is supported by a fold up and postcards in schools, a banner campaign and a double-spread print ad in youth magazines.

The campaign presents the product benefits in an exciting context.
A young target audience is introduced to the brand with an emotionally engaging, interactive dating game and cool characters.