Photo Promotion

Moccu developed an elaborate special promotion for Volkswagen. Visitors of the "Volkswagen startklar" showroom in Berlin are photographed and put into a branded sticker design via bluebox processing. Every participant receives a personal set of stickers with his own photo. A club card, a keyfob and a postcard are also part of the set.

The free promotion turned out to be a huge success. New visuals were developed for more sticker promotions in the showroom. The lifestyle world around Volkswagen creates an emotional link between the visitor and the brand.