In 2025, there will once again be a wide selection of events, conferences, and gatherings focused on online marketing, performance, and SEO that promise first-class insights. Here, you will find a complete overview along with our personal recommendations.
SEO, analytics, digital marketing – some tools and trends come and go faster than we can say "search engine optimization audit." That’s why we make it a priority to attend marketing events worldwide each year: At Moccu, we want to stay on top of our game and continuously expand our expertise in performance.
The 2025 calendar also includes an array of events, conferences, and roundtables that promise world-class insights. Drawing on our industry experience, we’ve compiled a comprehensive, first-hand overview of these events, complete with our recommendations. With options suited to diverse areas of expertise, there’s something for everyone in the industry.
The Moccu SEO team has combed through the extensive list of SEO-focused marketing conferences scheduled for 2025 and narrowed it down to a top 5 (+1). These are the most promising SEO events we confidently recommend to performance managers.
Whether you’re interested in dynamic speakers, cutting-edge topics, or simply the most well-rounded package, we’ve selected the events based on key criteria:
| Event | Event Type, Focus | Place, Country | Date | Price (range) | Recommendation because: |
|---|---|---|---|---|---|
|
Conference, Multichannel (digital) |
Cologne, DE |
5/15/2025 |
(not yet announced) |
eCommerce topics + multi-channel is immensely important for SEO |
|
|
Conference, SEO |
Berlin, DE |
6/13/2025 |
299 - 399 EUR |
Women in Tech SEO + Berlin – need we say more? :) |
|
|
Conference, SEO |
Brighton, UK |
10/23/2025 |
0 - 670 GBP |
Legendary conference & location, where the SEO Who's Who meet |
|
|
Conference, SEO |
Barcelona, ES |
11/13/2025 |
105 - 995 EUR |
Huge all-round topic package, right down to the niche |
|
|
Conference, SEO & PPC |
Virtual |
11/18/2025 |
for free |
Top-class speakers, always cutting-edge topics – for free! |
|
|
Conference, SEO |
Antalya, TK |
10/9/2025 |
from 192 EUR (Early Bird) / also group tickets |
Fun fact: Our Moccus Marcel Schröder and Christoph Kottmann present at this conference |
(Table last updated: July 30, 2025)
We’ve long been fans of the »Measure Camp« Barcamps, held in various cities throughout the year – and often free to attend.
(For more on what Barcamps are, see below.)
Measure Camps offer the perfect platform to exchange ideas with fellow SEO professionals on the latest trends, tricks, and best practices. And with numerous events scheduled globally, you're sure to find one near you!
Measure Camps 2025 – Top Locations:
Measure Camp Malmo – 18/01/2025
Measure Camp Bologna – 08/03/2025
Measure Camp New York – 05/04/2025
Measure Camp Amsterdam – 12/04/2025
Measure Camp Paris – 14/06/2025
Measure Camp Copenhagen – 14/06/2025
Measure Camp Zurich – November 2025
So we highly recommend attending one of the Barcamps. Visit measurecamp.org for more details and the full event calendar.
Below is a compilation of (almost) all relevant digital marketing events scheduled for the coming year.
We cannot claim 100% completeness – it’s impossible to provide an exhaustive list since the sheer number of events worldwide is staggering. But one thing’s for sure: This is one of the most comprehensive international conference calendars for 2025.
For your convenience, we’ve divided the calendar by quarter and put unscheduled events in a separate list. Our SEO team regularly reviews and updates the tables.
Marketing Events 2025 Overview – go directly to the quarter of your choice:
1st Quarter 2025
2nd Quarter 2025
3rd Quarter 2025
4th Quarter 2025
No date yet
(Tables last updated: December 13, 2024)
| Event | Event Type, Focus | Place, Country | Date | Price (range) |
|---|---|---|---|---|
|
Conference, SEO |
Hinjawadi, IN |
1/11/2025 |
from approx. 70 USD |
|
|
Conference, Data & Analytics |
Budapest, HU |
1/27/2025 |
from 1,640 EUR |
|
|
Award, SEO |
Melbourne, AU |
1/30/2025 |
(Administration costs for registrations from AUD 285) |
|
|
Conference, Digital Marketing |
Würzburg, DE |
2/6/2025 |
from 499 EUR |
|
|
Conference, Digital Marketing |
Berlin, DE |
2/19/2025 |
(Free to attend for retailers and brands; restricted attendee count) |
|
|
Conference, SEO |
London, GB |
2/19/2025 |
from 399 GBP (1-day ticket) / 99 GBP (Recordings) |
|
|
Conference, AI |
Munich, DE |
2/24/2025 |
from 999 EUR |
|
|
Conference, Data & Analytics |
Orlando, US |
3/3/2025 |
4,325 USD (Early Bird, then 4,750 USD) |
|
|
Conference, AI |
Las Vegas, US |
3/10/2025 |
2,650 USD (Early Bird, then 3,995 USD) |
|
|
Conference, SEO |
HoChiMinhCity, Vietnam |
3/10/2025 |
from 710 USD |
|
|
Conference, Online Marketing |
Virtual, DE |
3/11/2025 |
for free |
|
|
Conference, Digital Marketing |
Berlin, DE |
3/12/2025 |
237 EUR (Super Early Bird) |
|
|
Conference, SEO |
Amsterdam, NL |
3/13/2025 |
659 EUR |
|
|
Conference, SEO |
Munich, DE |
3/18/2025 |
from 699 EUR |
|
|
Conference, Digital Marketing |
Vilnius, LT |
3/19/2025 |
from 485 EUR |
|
|
Conference, SEO |
Sydney, AU |
3/20/2025 |
from 399 USD |
|
|
Conference, Digital Marketing |
London, GB |
3/20/2025 |
349 GBP (Early Bird) |
|
|
Conference, SEO |
Paris, FR |
3/25/2025 |
from 290 EUR (Networking / Keynote) / from 890 EUR (1-Day Pass) |
|
|
Conference, Local SEO |
Virtual, US |
3/26/2025 |
125 USD |
|
|
Conference, Data & Analytics |
Vienna, Berlin, Zurich, DACH |
3/27/2025 |
799 EUR |
(Table last updated: March 25, 2025)
| Event | Event Type, Focus | Place, Country | Date | Price (range) |
|---|---|---|---|---|
|
Conference, SEO |
Portland, US |
4/3/2025 |
from 399 USD |
|
|
Conference, AI |
Berlin, DE |
4/7/2025 |
currently 295 EUR |
|
|
Conference, SEO |
Brighton, GB |
4/10/2025 |
for free (1-Day Ticket – Ballot), 257 GBP (2-Day Ticket) |
|
|
Conference, Digital Marketing |
Münster, DE |
4/10/2025 |
199 EUR (Early Bird) / 349 EUR (Regular) |
|
|
Festival, Digital Marketing |
Brno, CZ |
4/28/2025 |
400 EUR (Ticket sales start on November 20 at 10:00 AM CET.) |
|
|
Conference, SEO |
New York City, US |
4/28/2025 |
1,199 USD |
|
|
Festival, Digital Marketing |
Hamburg, DE |
5/6/2025 |
currently 439 EUR |
|
|
Conference, Digital Marketing |
Miami, US |
5/7/2025 |
for free |
|
|
Award, SEO |
not announced yet |
5/8/2025 |
(price for entry from 355 GBP) |
|
|
Congress, AI |
Vienna, AT |
5/8/2025 |
249 EUR (Early Bird), 349 EUR (Standard) |
|
|
Conference, Data & Analytics |
London, GB |
5/12/2025 |
3,625 EUR (Early Bird), Standard 1,000 EUR more |
|
|
Conference, Social Media |
Cologne, DE |
5/13/2025 |
from 390 EUR (Early Bird) |
|
|
Conference, Digital Marketing |
Virtual, US |
5/13/2025 |
for free |
|
|
Conference, Multichannel (digital) |
Cologne, DE |
5/15/2025 |
from 199 EUR |
|
|
Conference, SEO |
London, GB |
5/16/2025 |
180 - 240 GBP |
|
|
Congress, AI |
Munich, DE |
5/21/2025 |
249 EUR (Early Bird), 349 EUR (Regular) |
|
|
Conference, SEO |
Helsinki, FI |
5/22/2025 |
from 389 EUR (Agency Ticket) |
|
|
Conference, SEO |
Zakopane, PL |
5/27/2025 |
from 399 EUR (net) / 490 EUR (gross) |
|
|
Conference, Analytics |
Phoenix, US |
6/2/2025 |
1,495 USD (Super Early Bird) |
|
|
Conference, Digital Marketing |
Berlin, DE |
6/2/2025 |
from 530 EUR (Early Bird – 2-Day Pass) to 1,079 EUR (Early Bird, 4-Day Pass) |
|
|
Conference, Digital Marketing |
Cologne, DE |
6/3/2025 |
from 349 EUR (1-Day Pass) |
|
|
Conference, AI |
Virtual, US |
6/5/2025 |
for free |
|
|
Conference, SEO |
La Manga, ES |
6/6/2025 |
curently 305 EUR |
|
|
Conference, AI |
Berlin, DE |
6/11/2025 |
399 EUR |
|
|
Conference, SEI |
Berlin, DE |
6/12/2025 |
639 EUR (3 Tickets or more: 10% less) |
|
|
Conference, SEO |
Berlin, DE |
6/13/2025 |
449 EUR |
|
|
Conference, Digital Marketing |
Frankfurt a. M., DE |
6/18/2025 |
699 EUR |
|
|
Conference, SEO |
Austin, US |
6/19/2025 |
from 249 USD (Recordings) / from 599 USD (Early Bird) |
|
|
Festival, UX |
Erfurt, DE |
6/21/2025 |
79 EUR - 399 EUR |
|
|
Conference, AI |
Düsseldorf, DE |
6/24/2025 |
currently 329 EUR, normal 499 EUR |
|
|
Conference, Digital Marketing |
Bochum, DE |
6/26/2025 |
179 EUR (Early Bird), 49 EUR (students & apprentices) |
(Table last updated: June 12, 2025)
| Event | Event Type, Focus | Place, Country | Date | Price (range) |
|---|---|---|---|---|
|
Conference, SEO |
Thalinn (Estonia), ES |
7/9/2025 |
449 EUR (Early-Bird), 699 EUR normal |
|
|
Conference, Digital Experience |
Augsburg, DE |
7/17/2025 |
from 99 EUR |
|
|
Conference, SEO |
London, GB |
8/12/2025 |
499 GBP (Early Bird) |
|
|
Conference, AI |
Copenhagen, DK |
8/25/2025 |
from 30 EUR (Early Bird) |
|
|
Conference, Digital Marketing |
San Francisco, CA, US |
9/3/2025 |
1,199 USD |
|
|
Conference, SEO |
Newcastle, AU |
9/11/2025 |
99 USD (Recordings) / from 310 USD (Early Bird) |
|
|
Conference, PPC |
Cologne, DE |
9/15/2025 |
699 EUR (Early Bird) |
|
|
Conference, Digital Marketing |
San Diego, CA / virtual, US |
9/15/2025 |
from 999 USD (Digital-Pass) |
|
|
Conference, Digital Marketing |
Offenburg, DE |
9/16/2025 |
from 49 EUR (student) / 89 EUR (Early Bird) |
|
|
Messe, Digital Marketing |
Cologne, DE |
9/17/2025 |
from 99 EUR (Early Bird) / 279 EUR (Season Ticket) |
|
|
Conference, SEO |
San Diego, US |
9/23/2025 |
for free (1-Day Ticket – Ballot) / from 440 USD (Early Bird) |
|
|
Conference, Business |
Mainz, DE |
9/25/2025 |
499 EUR (Super Early Bird) |
|
|
Conference, Digital Marketing |
Mainz, DE |
9/26/2025 |
399 EUR (Super Early Bird) |
|
|
Conference, SEO |
Berlin, DE |
9/30/2025 |
1.095 EUR (Super Early Bird) |
(Table last updated: July 8, 2025)
| Event | Event Type, Focus | Place, Country | Date | Price (range) |
|---|---|---|---|---|
|
Conference, PPC |
Bologna / virtual, IT |
10/2/2025 |
from 199 EUR (1 Day) or from EUR 349 EUR (2 Days) – Early Bird |
|
|
Conference, B2B Marketing |
Würzburg, DE |
10/7/2025 |
from 620 EUR |
|
|
Conference, GEO |
Berlin, DE |
10/7/2025 |
(not yet announced) |
|
|
Conference, SEO |
Philadelphia, US |
10/7/2025 |
from 299 USD (Super Early Bird) / 99 GBP (Recordings) |
|
|
Conference, SEO |
Antalya, TK |
10/9/2025 |
from 192 EUR (Early Bird) / also group tickets |
|
|
Conference, SEO |
San Diego, US |
10/14/2025 |
from 699 USD (Super Early Bird) |
|
|
Conference, AI, Marketing |
Cleveland, US |
10/14/2025 |
from 1,299 USD |
|
|
Conference, SEO |
Vienna, AT |
10/14/2025 |
from 499 EUR (Early Bird) |
|
|
Conference, Digital Marketing |
Las Vegas, US |
10/15/2025 |
for free |
|
|
Conference, SEO |
Brighton, UK |
10/23/2025 |
for free (1-Day Ticket) / from 220 GBP |
|
|
Conference, Digital Marketing |
Grapevine, Texas, US |
10/27/2025 |
from 997 USD |
|
|
Conference, SEO |
Amsterdam, NL |
10/29/2025 |
from 99 EUR (limited offer) |
|
|
Conference, Analytics |
Hamburg, DE |
11/4/2025 |
from 499 EUR (Early Bird) |
|
|
Conference, SEO |
Barbados, BB |
11/6/2025 |
(not yet announced) |
|
|
Conference, SEO |
New York City, US |
11/6/2025 |
499 GBP (Early Bird) |
|
|
Conference, SEO |
Cologne, DE |
11/6/2025 |
99 EUR (Livestream; Early Bird) / ab 299 EUR (Early Bird) |
|
|
Conference, SEO |
ChiangMai, TH |
11/10/2025 |
from 847 USD |
|
|
Conference, Digital Marketing |
Frankfurt a. M., DE |
11/12/2025 |
99 EUR |
|
|
Conference, SEO |
Barcelona, ES |
11/13/2025 |
from 155 EUR (Super Early Bird); cheaper from 3+ & 6+ tickets |
|
|
Conference, Digital Marketing |
Düsseldorf, DE |
11/18/2025 |
390 EUR |
|
|
Conference, SEO & PPC |
Virtual, US |
11/18/2025 |
for free |
|
|
Conference, Digital Marketing |
Salzburg, AT |
11/27/2025 |
from 790 EUR |
|
|
Conference, SEO |
Melbourne, AU |
11/27/2025 |
from 299 USD (Super Early Bird) |
|
|
Conference, SEO |
Salzburg, AT |
11/28/2025 |
from 790 EUR |
|
|
Award, SEO |
London, UK |
12/3/2025 |
(No entry fee communicated thus far) |
(Table last updated: July 14, 2025)
| Event | Event Type, Focus | Place, Country | Date | Price (range) |
|---|---|---|---|---|
|
Conference, SEO |
Bali, ID |
(not yet announced) |
(not yet announced) |
(Table last updated: June 19, 2025)
At Moccu, we believe that it doesn't always have to be a huge conference with thousands of attendees. On the contrary, sometimes we prefer a much smaller setting and deliberately choose a marketing Meetup or Barcamp.
If you don't know what "Meetups" or Barcamps" are, they are are informal gatherings where people with shared interests come together to exchange ideas in a relaxed setting. Unlike traditional conferences, Barcamp topics are determined collaboratively during the event.
The great thing about Meetups and Barcamps isn’t just that they’re usually free – they’re also fantastic for networking. At SEO Meetups, we’ve often made new connections and, thanks to their more open format, had engaging conversations about current trends and best practices. In fact, these discussions are often far more exciting than those at large, tightly scheduled, and less interactive events.
| Event | Meetup / Barcamp? | Focus | Place, Country | Date |
|---|---|---|---|---|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Malmo, SWE |
1/18/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Karachi, PAK |
2/10/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Bologna, IT |
3/8/2025 |
|
|
Meetup |
Online Marketing & SEO |
Darmstadt, DE |
3/13/2025 |
|
|
Meetup |
SEO |
Berlin, DE |
3/19/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Helsinki, FIN |
3/29/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Amsterdam, NL |
4/12/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
New York, US |
4/13/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Split, HRV |
5/18/2025 |
|
|
Barcamp ("Unconference") |
UX |
Berlin, DE |
6/7/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Copenhagen, DK |
6/8/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Paris, FR |
6/15/2025 |
|
|
Meetup |
Digital Marketing |
Bonn, DE |
6/26/2025 |
|
|
Meetup |
SEO |
Cologne, DE |
7/3/2025 |
|
|
Barcamp ("Unconference") |
Perfomance, Data, Analytics |
Bratislava, SVK |
10/19/2025 |
|
|
Barcamp |
PPC |
Rosenheim, DE |
10/30/2025 |
|
|
Meetup |
SEO |
London, GB |
(not yet announced) |
|
|
Barcamp |
UX |
Copenhagen, DK |
(not yet announced) |
(Table last updated: June 19, 2025)
Want to save this list for later? Download our 2025 Marketing Events spreadsheet (with even more detailed information) right here:
Your Moccu SEO team wishes you an enjoyable and insightful time at the most worthwhile marketing events of 2025. We hope to see you there! ;-)
Yes, there are free online marketing conferences, but they are mostly meetups, barcamps, and individual webinars that are offered for free.
Examples of recommended free events include: the SMX Next conference, the B2B Marketing Expo in the US which is held in two locations, the OMT Club Meetup series, the Sistrix Digital Marketing Meetup and the various »Measure Camp« barcamps around the world.
Additionally, if you are interested in a more specialized event, the AI for B2B Marketers Summit, for example, is a purely virtual event with (as the name suggests :) a clear focus on B2B marketing and AI applications - and completely free of charge, provided you are willing to share your contact details with the event sponsors.
Yes, there are free SEO conferences, but as with online marketing, it is mainly the smaller meetups, barcamps, and individual webinars that are offered for free.
Examples of free SEO events include the mindshape SEO meetup »SEO&friends« in Cologne, the 1-day pass options from BrightonSEO, the SEO webinars from OMT, the regular webinars from Conductor, the SEO strategy seminar series from Sistrix, and again, a good portion of SMX Next.
The industry offers a variety of large conferences and events that focus on the latest trends and developments in digital and online marketing.
Some of the best known and largest are
The largest SEO events provide a unique opportunity to learn from the industry's leading experts and network with other SEO professionals.
Some of the most popular international events are BrightonSEO, SEO Campixx, MozCon, LondonSEO XL (aka »LondonSEO Meetup«), SEO on the Beach and the International Search Summit in Barcelona.
The best known events in our home country of Germany are SEO-Day, SMX Munich, and the OMR and OMT festivals.
Digitalization and COVID-19 have profoundly changed the world of events – one would think. But as far as we can tell, the range of purely digital events is not that large these days.
Despite the advantages of purely digital events such as flexible participation, no travel and thus an usually lower investment, it seems that after Corona most event providers have returned to ‘business as usual’ and invite us to their physical locations. As a result, there are not many 100% virtual events on our conference calendar.
Exceptions that we know of? In the US, the SMX Next, the local SEO conference LocalU Global, and the AI for B2B Marketers Summit. In Germany the OMH (which specializes in marketing for the skilled trades), and the various »Measure Camp« barcamps - otherwise there are only a few ‘hybrid’ conferences like Content Marketing World in San Diego or ADworld Experience in Italy, which also offer digital-only passes as an alternative.
We’ll get back to you as soon as possible.
