Digital analytics

Digital analytics lays the foundation for smarter marketing decisions. But data only becomes valuable when it’s tied to clear objectives. It’s not enough to simply collect and analyze it – what matters is understanding what the data means and how to put it to use.

This section dives into metrics, tracking setups, and reporting structures. Key questions include: Which KPIs matter? How are they collected? And how can they be used to make smarter decisions?

Making goals measurable

Just because you can measure something doesn’t mean it matters. We highlight which KPIs are worth focusing on – and how to use them in the right context.

UX KPIs: How you can measure the user experience

Learn how you can use UX KPIs to take the user experience to the next level. Read now!

7 minute read

Moccu: Your agency for digital analytics & performance tracking

We help you make sense of user behavior, make data-driven decisions, and keep your marketing strategy moving forward. We work with tools like Google Analytics, Piwik PRO, Hotjar, and more.

Our services as a tracking agency