Insights

Insights is the blog by Moccu. Our employees and experts write from their perspective about current developments or experiences from their daily work. How do we work? What has proven effective? What matters most? From Design System to Content Strategy, each person has gathered unique learnings in their field. We want to share these insights.

Ein Button mit der Aufschrift "Button CTA" und ein Legostein

Creating consistency with Design Systems - and saving costs

More innovation instead of routine tasks: Why teams work more efficiently with a design system and the brand appears more consistent.

10 min reading time

Learning Out Loud, a new learning culture with team-building potential

How we learn new topics as a team in a short space of time and successfully engage in team building. A field report.

5 min reading time

Und Gretel - growth potential for the D2C brand

Audit: Growth potential for the D2C brand UND GRETEL with specific recommendations for action per channel

4 min reading time

The foundation: The information architecture

This is why a semantic website structure is so important.

10 min reading time

Schriftzug How to - Wolken im Hintergrund

Conducting a content audit: step by step

Every content strategy begins with an inventory of all existing content.

9 min reading time

How we create an SEO content briefing

Our SEO briefings are more than just simple keyword lists.

11 min reading time

Schriftzug Answer me this und ein Portrait von Stefan Ramershoven

5 questions for Stefan Ramershoven from kjero about the potential of D2C

In conversation with Stefan Ramershoven: "Manufacturers are missing out on opportunities in D2C"

5 min reading time

Mobile conversion and website speed

Companies are missing out on a great deal of potential when it comes to mobile conversion rates. Why it is worth working systematically on improving them – and how to do it.

6 min reading time