AI in marketing

Automation, content creation, personalization – artificial intelligence has shaken up the marketing world. And with the right strategy, its value can grow even more.

This section looks at practical ways to use AI across content creation, design workflows, and performance management. It centers on questions like: What tasks make sense to automate – and where is human input still essential?

The goal isn’t to adopt new tools blindly, but to bring technology into daily work with purpose and intention.

AI in content and SEO workflows

Use AI to plan, structure, and optimize content for search engines – as an integrated part of your editorial process.

SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 minute read

Does content marketing remain worthwhile in the future (with AI)?

Why content marketing still makes sense in the future – and how to do it right.

8 minute read

Your agency for stronger AI search visibility

AI-driven search engines like Perplexity, ChatGPT, and Google AI Overviews are changing how people find information, compare products – and make purchasing decisions. If you're not visible today, you're losing revenue tomorrow.

Our AI Search Check reveals how ready your business is for generative search.

Our AI search optimization services