Your agency for data-driven marketing

We help you turn data-driven insights into savings. Enhance your marketing performance, find efficiencies and maximize your ROI.

  • Strategic integration of data into marketing processes
  • Efficient budget allocation for maximum impact
  • Multidisciplinary team for comprehensive expertise

Using data for a stronger customer focus

As a data-driven digital marketing agency, we integrate and blend diverse data sources to uncover cross-channel efficiencies and identify actions which will directly address your target audience's needs.

Data holds immense potential, but only through careful analysis and direct application can it be transformed into effective measures which drive visibility, traffic and conversions.

The effective use of data requires more than software or tools. Gathering, analyzing and implementing data into marketing processes requires a clearly defined strategy.

  • Data centralization

    We bring all your data together from various sources into a single hub or warehouse. This creates a solid, comprehensive foundation for all further steps and analyses.

  • Data transformation

    Raw data is processed through an ETL pipeline (Extract, Transform, Load), where it is refined, standardized and organized into a consistent format. This ensures it is accurate, reliable and ready for flexible analysis.

  • Data visualization

    Custom dashboards are organized around the principle of data storytelling while highlighting your KPIs, giving you a clear view of performance at any point in time.

  • Analysis & reporting

    Through exploratory analysis, we uncover actionable insights to help refine your marketing strategy. These insights inform key decisions, turning information into measurable results.

How we turn content into the foundation of successful strategies as part of our data-driven digital marketing services

Data is fundamental, but it takes more than numbers and analysis to drive results. It’s the content – messages, formats, storytelling and product guidance – that reaches and activates your target audience. With our data-driven insights, we fine tune this content precisely to speak to the individual needs and interests of your customers.

We use our content strategy framework to implement data-driven marketing:

Moccu’s content strategy framework

Our content strategy framework delivers steady, long-term traffic growth for your business – not just short-term spikes, as some less data-driven marketing companies might promote.

This approach has already helped our clients across industries – whether in pharmaceuticals, gardening tools or smart home accessories – achieve an average annual traffic growth of 70%.

Audit

We start with a comprehensive audit to analyze and evaluate the quality, relevance and effectiveness of your content and channel distribution. This identifies strengths and areas for improvement, laying the foundation for all further development.

Learn more about data-driven audits.

Content strategy

Through in-depth keyword research and competitive analysis, we identify the most relevant content clusters for your target audience. Driven by our mindset as a data-driven digital marketing agency, ourOur focus goes beyond finding high-potential keywords – we aim to understand and directly address your customers’ search intent.

Building on this foundation, we develop a semantic information architecture that logically organizes content. This makes the navigation of your website easier, for both users and search engines. We also craft a platform and channel strategy to ensure your content performs not just on your website but across all key touchpoints.

Learn more about our content strategy.

Content creation

The success of any content strategy relies heavily on the quality and relevance of its content.

With clear structure and purposeful content design, we create content that delivers measurable results. Guided by detailed content briefs, we produce SEO-optimized, user-friendly content that turns generated traffic into successful conversions, at every stage of the customer journey.

By seamlessly blending helpful content with product suggestions, we guide users from initial inspiration all the way to purchase.

Digital analytics & performance tracking

As a data-driven marketing agency, we know that long-term success depends on continuously monitoring and updating your content strategy.

By analyzing user behavior, search engine rankings and other key metrics, we uncover opportunities for improvement and adjust content based on these insights. This ensures that content production is always aligned with your business goals.

Learn more about Digital Analytics & Performance Tracking.

*Individual elements of our content strategy framework can also be implemented in-house or with another partner. Let’s discuss your needs in a free consultation.

Data-driven content marketing for greater marketing efficiency

Our content strategies are the basis for strategic alignment and create efficiencies for an approach to marketing which is data-driven and coordinated.

This allows you to allocate your media and marketing budget more effectively, helping you reach your goals faster while maximizing the ROI of your marketing efforts.

  • SEO/SEA alignment

    We combine our data-driven digital marketing services with SEO and SEA efforts to maximize your brand’s visibility – working shoulder-to-shoulder with your existing media agency if need be. By improving your Google Quality Score, we reduce cost-per-click (CPC) and ensure more efficient use of your media budget.

  • Digital PR

    Using data-driven insights, we support the ideation and execution of digital PR campaigns and communication strategies. The coordination between SEO and PR is becoming increasingly important for meeting Google’s E-E-A-T standards and preparing your brand for AI-powered search engines.

  • Performance Marketing

    We manage your campaigns on platforms like Google, Amazon and LinkedIn to drive visibility and conversions. Through retargeting and precise audience segmentation, we re-engage past visitors and guide potential customers along their journey.

We don’t just deliver data and recommendations – we also ensure that:

  • We integrate with your existing network of partners and service providers.
  • Our project management team takes the lead, easing the workload on your team by coordinating all stakeholders.
  • A clear governance process is in place, involving all relevant stakeholders.
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Frequently Asked Questions

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Björn Zaske Managing Director & Partner

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