We help you turn data-driven insights into savings. Enhance your marketing performance, find efficiencies and maximize your ROI.
Your agency for data-driven marketing
- Strategic integration of data into marketing processes
- Efficient budget allocation for maximum impact
- Multidisciplinary team for comprehensive expertise
Using data for a stronger customer focus
As a data-driven digital marketing agency, we integrate and blend diverse data sources to uncover cross-channel efficiencies and identify actions which will directly address your target audience's needs.
Data holds immense potential, but only through careful analysis and direct application can it be transformed into effective measures which drive visibility, traffic and conversions.
The effective use of data requires more than software or tools. Gathering, analyzing and implementing data into marketing processes requires a clearly defined strategy.
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Data centralization
We bring all your data together from various sources into a single hub or warehouse. This creates a solid, comprehensive foundation for all further steps and analyses.
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Data transformation
Raw data is processed through an ETL pipeline (Extract, Transform, Load), where it is refined, standardized and organized into a consistent format. This ensures it is accurate, reliable and ready for flexible analysis.
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Data visualization
Custom dashboards are organized around the principle of data storytelling while highlighting your KPIs, giving you a clear view of performance at any point in time.
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Analysis & reporting
Through exploratory analysis, we uncover actionable insights to help refine your marketing strategy. These insights inform key decisions, turning information into measurable results.
How we turn content into the foundation of successful strategies as part of our data-driven digital marketing services
Data is fundamental, but it takes more than numbers and analysis to drive results. It’s the content – messages, formats, storytelling and product guidance – that reaches and activates your target audience. With our data-driven insights, we fine tune this content precisely to speak to the individual needs and interests of your customers.
We use our content strategy framework to implement data-driven marketing:
Moccu’s content strategy framework
Our content strategy framework delivers steady, long-term traffic growth for your business – not just short-term spikes, as some less data-driven marketing companies might promote.
This approach has already helped our clients across industries – whether in pharmaceuticals, gardening tools or smart home accessories – achieve an average annual traffic growth of 70%.
Audit
We start with a comprehensive audit to analyze and evaluate the quality, relevance and effectiveness of your content and channel distribution. This identifies strengths and areas for improvement, laying the foundation for all further development.
Learn more about data-driven audits.
Content strategy
Through in-depth keyword research and competitive analysis, we identify the most relevant content clusters for your target audience. Driven by our mindset as a data-driven digital marketing agency, ourOur focus goes beyond finding high-potential keywords – we aim to understand and directly address your customers’ search intent.
Building on this foundation, we develop a semantic information architecture that logically organizes content. This makes the navigation of your website easier, for both users and search engines. We also craft a platform and channel strategy to ensure your content performs not just on your website but across all key touchpoints.
Learn more about our content strategy.
Content creation
The success of any content strategy relies heavily on the quality and relevance of its content.
With clear structure and purposeful content design, we create content that delivers measurable results. Guided by detailed content briefs, we produce SEO-optimized, user-friendly content that turns generated traffic into successful conversions, at every stage of the customer journey.
By seamlessly blending helpful content with product suggestions, we guide users from initial inspiration all the way to purchase.
Digital analytics & performance tracking
As a data-driven marketing agency, we know that long-term success depends on continuously monitoring and updating your content strategy.
By analyzing user behavior, search engine rankings and other key metrics, we uncover opportunities for improvement and adjust content based on these insights. This ensures that content production is always aligned with your business goals.
Learn more about Digital Analytics & Performance Tracking.
*Individual elements of our content strategy framework can also be implemented in-house or with another partner. Let’s discuss your needs in a free consultation.
Data-driven content marketing for greater marketing efficiency
Our content strategies are the basis for strategic alignment and create efficiencies for an approach to marketing which is data-driven and coordinated.
This allows you to allocate your media and marketing budget more effectively, helping you reach your goals faster while maximizing the ROI of your marketing efforts.
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SEO/SEA alignment
We combine our data-driven digital marketing services with SEO and SEA efforts to maximize your brand’s visibility – working shoulder-to-shoulder with your existing media agency if need be. By improving your Google Quality Score, we reduce cost-per-click (CPC) and ensure more efficient use of your media budget.
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Digital PR
Using data-driven insights, we support the ideation and execution of digital PR campaigns and communication strategies. The coordination between SEO and PR is becoming increasingly important for meeting Google’s E-E-A-T standards and preparing your brand for AI-powered search engines.
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Performance Marketing
We manage your campaigns on platforms like Google, Amazon and LinkedIn to drive visibility and conversions. Through retargeting and precise audience segmentation, we re-engage past visitors and guide potential customers along their journey.
We don’t just deliver data and recommendations – we also ensure that:
- We integrate with your existing network of partners and service providers.
- Our project management team takes the lead, easing the workload on your team by coordinating all stakeholders.
- A clear governance process is in place, involving all relevant stakeholders.
Brands that trust us
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
Frequently Asked Questions
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By analyzing data and user behavior, we pinpoint which actions have the greatest impact on your key performance indicators (KPIs). This allows us to focus your budget on the channels and campaigns that deliver the most results.
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We use a wide range of tools. These differ from project to project, but generally they include:
- Web Analytics: Google Analytics 4, Piwik PRO, Matomo
- User Behavior: Hotjar, Mouseflow, ContentSquare
- Lead Tracking: Clearbit, Leadinfo, SalesViewer
- Ad Performance: Google Ads, Meta Ads, LinkedIn Ads
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We start with a free initial consultation to discuss your business goals and any challenges you face. Then, we analyze your existing data to build an individual strategy. From there, we move onto the implementation, followed by the tracking setup and finally the continuous optimization of your marketing efforts.
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Moccu combines years of experience in data-driven marketing across various industries with a multidisciplinary team of experts in SEO, content, PR, performance marketing and UX/UI design.
We don’t collect data for the sake of it – we turn insights into real competitive advantages. We know what it takes to build lasting brand success, backed by proven results.
Contact us – book a free consultation now
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