Digital design

If users don't intuitively understand how something works, they drop off – and you lose opportunities. Great digital design prevents that. It brings clarity, direction, and trust – while strengthening your brand identity.

In this section, we highlight how thoughtful design makes a difference: user-focused, data-driven, systematic, and brand-consistent. You’ll find hands-on articles, tried-and-true methods, and strategic insights on design systems, UI optimization, customer journeys, usability testing, and conversion strategy. We show how to turn brand values into consistent digital experiences through emotional design.

For teams that don’t just want to design digital products – but want to improve them and make their brand come alive.

Design systems: Where consistency meets scalability

Modular design systems help teams create digital products faster, more consistently, and collaboratively – all while maintaining strong, unified branding.

Design systems

More innovation instead of routine tasks: Why teams work more efficiently with a design system and the brand appears more consistent.

10 minute read

Moccu: Your agency for design systems

We understand the challenges of complex corporate structures. Our tailored design systems help streamline your design process and ensure consistent branding across all channels.

Our services as a design system agency

Usability & accessibility: Designed for everyone

Great usability goes beyond intuitive interaction – it also means inclusive, accessible design. Here, we explore how to achieve real user-friendliness through testing, heuristics, and accessibility best practices.

Accessible web design

In 2025, online shops must have barrier-free websites – otherwise they risk warnings. Read on to find out how to make your website accessible!

8 minute read

Circular area that sharply displays the lettering “A11Y” while the rest of the image appears blurred

Accessibility in online shops

Accessibility of a website is often still seen as a service for a minority. Why that is not true and how to be successful with accessible design.

10 minute read

UX writing: Audit & guidelines

Why guidelines are essential and a writing audit needs a roadmap - get insights into our UX writing!

12 minute read

Discover heuristic evaluation

How you can cost-effectively evaluate the user-friendliness of your website and digital applications.

7 minute read

Graphic representation of a labyrinth through which an orange strand runs

Guided Selling

Everyday questions help to better understand products and find the right one. More products are sold with the support of needs-oriented advisory tools.

6 minute read

Empathy mapping

Empathy mapping helps you uncover user needs and improve your UX design with long-term insights and practical team collaboration.

7 minute read

User interfaces that make an impact

Interface design blends visual appeal with both emotional and functional guidance. With purposeful design, we craft user experiences that build trust, support decision-making, and deepen your audience’s connection to your brand.

A group of abstract smiley faces with different facial expressions, arranged close together

Emotional design

Consciously designed to evoke positive emotions – this is how the concept of Emotional Design works, both offline and on the web.

7 minute read

Understanding – and designing – the customer journey

The better you understand your users, the better you can design each touchpoint. Explore articles and methods for analyzing and optimizing the entire user journey.

Journey Mapping illustration showing start, issues, user, shopping, and goal icons along a winding path.

Journey mapping: How it helps your user experience

Improve your customer experience: The most important facts, FAQs, and examples of journey mapping at a glance.

7 minute read

Abstract illustration of a person on an orange-coloured platform, combined with symbols such as shopping trolleys and question marks on a black background.

Customer Journey Workshop

Discover how you can optimize touchpoints and improve the customer experience with a customer journey workshop.

7 minute read

Assumption mapping

Assumption mapping helps your team reduce risk and make more informed decisions.

10 minute read

Graphic with a central user icon surrounded by symbols representing various interactions, including mood feedback, communication, analytics, checklists, and navigation, all connected by circular lines.

Journey Map Research

The customer journey becomes tangible: With Journey Map Research, customer needs and optimization potential can be precisely recorded.

8 minute read

Design reveals its potential where systems, interfaces, and user needs align

Digital design is most effective when disciplines work in sync. Interfaces make functionality accessible. Usability offers orientation. Digital branding ensures a consistent experience across all touchpoints – building recognition and user trust. And looking through the lens of the customer journey shows where and how design becomes truly meaningful.

Depending on the scope and needs of a project, a design system can also drive consistency and simplify collaboration.

In the end, it all comes down to alignment: when design, content, technology, branding, and user needs come together, you create digital products that are intuitive, trustworthy, and truly connect with people. They don’t just check boxes – they support decisions, streamline processes, and improve experiences.