AI in marketing

Automation, content creation, personalization – artificial intelligence has disrupted the marketing landscape. Its value can be further increased through smart, strategic use.

This category explores practical applications of AI in content creation, design processes, and performance management. At its core are questions like: What can be meaningfully automated – and where does targeted human intervention remain essential?

The aim isn’t to blindly adopt new tools, but to integrate technology thoughtfully into everyday workflows.

AI in content and SEO processes

Planning, structuring and preparing content for search engines - with AI as a tool in the editorial workflow.

SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 min reading time

Does content marketing remain worthwhile in the future (with AI)?

Why content marketing still makes sense in the future – and how to do it right.

8 min reading time

Moccu: Your agency for more visibility in AI search

AI-driven search engines like Perplexity, ChatGPT, and Google AI Overviews are changing how people find information, compare products – and make purchasing decisions. If you're not visible today, you're losing revenue tomorrow.

Our AI Search Check shows how well your business is positioned for generative search.

Our AI search optimization services