Digital analytics

Digital analytics provides the foundation for informed marketing decisions. However, data is only helpful when interpreted in the context of clearly defined objectives. It’s not enough to collect and analyze data if it’s unclear what it means or how it can be applied.

This category focuses on metrics, tracking setups, and reporting structures. Central questions include: Which KPIs matter? How are they collected? And how can they be used to make well-informed decisions?

Making goals measurable

Not everything that can be measured is meaningful. We show which KPIs make sense and how to apply them in the right context.

UX KPIs: How you can measure the user experience

Learn how you can use UX KPIs to take the user experience to the next level. Read now!

7 min reading time

Moccu: Your agency for digital analytics & performance tracking

We help you understand user behavior, make data-driven decisions, and continuously optimize your marketing strategies – using tools like Google Analytics, Piwik PRO, Hotjar, and other solutions.

Our services as a tracking agency