Generative engine optimization (GEO)

Generative engine optimization (GEO) is the next evolution of traditional search engine optimization (SEO). AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews are transforming the landscape by delivering curated, synthesized responses instead of just a list of links. This shift is fundamentally changing how users search, click, and make purchasing decisions.

To remain visible, brands must adopt new strategies – ones that go beyond traditional SEO and account for how AI engines surface content.

At the same time, artificial intelligence is reshaping marketing at its core. When used effectively, it can dramatically increase both value and efficiency.

In this section, we explore how to optimize for AI-driven search and present practical use cases for applying AI in content creation and performance management. We’ll address key questions such as: What determines whether content appears in AI search results? What tasks can realistically be automated? And where is human input still essential?

SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 minute read

Does content marketing remain worthwhile in the future (with AI)?

Why content marketing still makes sense in the future – and how to do it right.

8 minute read

GEO is more than just a buzzword

Our client ThermaCare is already featured in over 25,000 AI Overview responses and mentioned in more than 350+ prompts by ChatGPT and Gemini. Want to know how that works with the right content strategy? Check out our results in the case study.

See the ThermaCare case study

Image of a heat patch on a back with USP icons beside ThermaCare website visibility index details

Visualizing AI-driven search on platforms like Microsoft Copilot, Perplexity AI, and Jasper. Key metrics such as 'Share of Voice,' 'AI Visibility Score,' and 'Traffic' are highlighted, along with the impact of customer reviews and FAQs on search results

Moccu: Your agency for stronger AI search visibility

AI-driven search engines like Perplexity, ChatGPT, and Google AI Overviews are changing how people find information, compare products – and make purchasing decisions. If you're not visible today, you're losing revenue tomorrow.

Our AI Search Check reveals how ready your business is for generative search.

Our AI search optimization services