Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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Orange icons with logos of analytics platforms hover over the word “analytics”

Find the best Google Analytics alternatives for your business

Piwik PRO, Matomo & more – Discover how these Google Analytics alternatives compare in terms of privacy, functionality, and usability.

14 minute read

data & analytics

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UX KPIs: How you can measure the user experience

Learn how you can use UX KPIs to take the user experience to the next level. Read now!

7 minute read

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Assumption mapping: Systematically minimize risks

Assumption mapping helps your team reduce risk and make more informed decisions.

10 minute read

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Usability testing methods at a glance

Take your UX to the next level with usability testing – discover the key methods that make a real difference.

8 minute read

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SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 minute read

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SEO KPIs: The key metrics that actually measure your SEO success

Forget outdated SEO metrics like bounce rate, dwell time, or CTR. Our 8 SEO KPIs deliver real value for your business.

11 minute read

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International SEO: how to increase your global online presence

International brands need to be internationally visible. Find out here how to successfully design a global SEO strategy.

21 minute read

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Content marketing ROI: How to measure it using content ad value

How we use content ad value to calculate the financial return of our content production.

9 minute read

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Und Gretel - growth potential for the D2C brand

Audit: Growth potential for the D2C brand UND GRETEL with specific recommendations for action per channel

4 minute read

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Conducting a content audit: step by step

Every content strategy begins with an inventory of all existing content.

9 minute read