Insights

Insights is the blog by Moccu. Our employees and experts write from their perspective about current developments or experiences from their daily work. How do we work? What has proven effective? What matters most? From Design System to Content Strategy, each person has gathered unique learnings in their field. We want to share these insights.

Graphic representation of a labyrinth through which an orange strand runs

Guided selling: simplifying purchasing decisions

Everyday questions help to better understand products and find the right one. More products are sold with the support of needs-oriented advisory tools.

6 min reading time

ecom

A visual breakdown of different content types – video, photo, and audio – and their strategic distribution using a branched graphic.

Content Distribution: Strategically distribute content

Content distribution uses paid, earned, shared and owned media to distribute content in a targeted manner and reach the right target group.

17 min reading time

Graphic with a central user icon surrounded by symbols representing various interactions, including mood feedback, communication, analytics, checklists, and navigation, all connected by circular lines.

Journey mapping research as a knowledge source

The customer journey becomes tangible: With Journey Map Research, customer needs and optimization potential can be precisely recorded.

8 min reading time

UX KPIs: How you can measure the user experience

Learn how you can use UX KPIs to take the user experience to the next level. Read now!

7 min reading time

Heuristic Evaluation for Better UX

How you can cost-effectively evaluate the user-friendliness of your website and digital applications.

7 min reading time

Abstract illustration of a person on an orange-coloured platform, combined with symbols such as shopping trolleys and question marks on a black background.

Customer journey workshop: how to turn touchpoints into sales levers

Discover how you can optimize touchpoints and improve the customer experience with a customer journey workshop.

7 min reading time

Does content marketing remain worthwhile in the future (with AI)? A closer look.

Why content marketing still makes sense in the future – and how to do it right.

8 min reading time

Digital marketing and SEO conferences 2025

In 2025, there will again be a huge selection of events and conferences on digital marketing, performance, and SEO. We have the complete overview for you.

7 min reading time

Assumption mapping: Systematically minimize risks

Assumption mapping helps your team reduce risk and make more informed decisions.

10 min reading time

Circular area that sharply displays the lettering “A11Y” while the rest of the image appears blurred

Why every online store should be accessible

Accessibility of a website is often still seen as a service for a minority. Why that is not true and how to be successful with accessible design.

10 min reading time

Digital commerce: Your key to long-term customer loyalty

Find out how you can sustainably expand your customer relationships with the right digital commerce strategy.

12 min reading time

A group of abstract smiley faces with different facial expressions, arranged close together

Emotional design: Positively influencing user feelings

Consciously designed to evoke positive emotions – this is how the concept of Emotional Design works, both offline and on the web.

7 min reading time

Accessible web design: How to make your website legally compliant

In 2025, online shops must have barrier-free websites – otherwise they risk warnings. Read on to find out how to make your website accessible!

8 min reading time

Creating consistency with design systems - and saving costs

More innovation instead of routine tasks: Why teams work more efficiently with a design system and the brand appears more consistent.

10 min reading time

SEO, PPC, and AI: Potentials & practical applications

On the influence of AI on SEO & SEA: opportunities, potential & 15 real-world applications of ChatGPT, Gemini & Co.

16 min reading time

Increase sales: 11 measures to optimize growth

Creating positive user experiences, applying data-driven marketing and consistently focusing on customer needs offer great opportunities to increase sales and position yourself in the dynamic e-commerce market in the long term.

12 min reading time

UX writing: Audit & guidelines

Why guidelines are essential and a writing audit needs a roadmap - get insights into our UX writing!

12 min reading time

A simplified world map symbolizes the international SEO efforts

International SEO: how to increase your global online presence

International brands need to be internationally visible. Find out here how to successfully design a global SEO strategy.

21 min reading time

Content marketing throughout the customer journey

How to strategically use relevant content at the appropriate touchpoints.

10 min reading time

Learning out loud, a new learning culture with team-building potential

How we learn new topics as a team in a short space of time and successfully engage in team building. A field report.

5 min reading time

Und Gretel - growth potential for the D2C brand

Audit: Growth potential for the D2C brand UND GRETEL with specific recommendations for action per channel

4 min reading time

The foundation: the information architecture

This is why a semantic website structure is so important.

10 min reading time

Lettering How to - Clouds in the background

Conducting a content audit: step by step

Every content strategy begins with an inventory of all existing content.

9 min reading time

How we create an SEO content briefing

Our SEO briefings are more than just simple keyword lists.

11 min reading time

Lettering Answer me this and a portrait of Stefan Ramershoven

5 questions for Stefan Ramershoven from kjero about the potential of D2C

In conversation with Stefan Ramershoven: "Manufacturers are missing out on opportunities in D2C"

5 min reading time

Mobile conversion and website speed

Companies are missing out on a great deal of potential when it comes to mobile conversion rates. Why it is worth working systematically on improving them – and how to do it.

6 min reading time