Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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Schematic illustration of a website structure: pages, images, text and video elements connected by a network of lines. Five connections are interrupted by orange X icons, indicating broken links.

Content pruning

Too many weak pages drag your entire website down. How to clean up with content pruning and gain visibility.

12 minute read

Helpful content: What Google means by it and how to create quality content

What makes content helpful in Google's eyes? Criteria, update history, and what that means for SEO and GEO.

19 minute read

AI Agents' Logos and Files

Markdown for Agents: Why AI bots prefer plain text

Websites are 90% code. For AI bots, that's just dead weight. Markdown for Agents clears it away.

9 minute read

The text "utm" is connected via dashed lines to the three parameters "campaign", "source", and "medium", each accompanied by an analytics icon.

Understanding and creating UTM parameters: the basics of campaign tracking

How to create and analyze UTM parameters to track campaigns properly and make informed decisions.

19 minute read

Schematic illustrations of a video player, a star rating, and a checklist are connected via lines to a shopping cart, illustrating how editorial content drives purchases in content commerce.

Content commerce: Content marketing in e-commerce

Learn how to use content marketing effectively in e-commerce

20 minute read

Buyer personas in marketing: Making your target audience tangible

Buyer personas in marketing – definition and benefits

12 minute read

Journey mapping represented with icons

Journey management: How to keep the journey alive

Journey mapping management keeps your journey map alive and optimized through constant updates and the active involvement of all stakeholders.

7 minute read

Abstract representation of AI in the context of chatbots.

AI Traffic Report: Are Google clicks in decline because of ChatGPT & Co.?

We analyzed AI traffic from over 50 websites to find out: Is AI decimating clicks from Google?

10 minute read

Orange recycling arrows composed of multiple rectangular segments.

Content repurposing: Efficiently reuse content

Find out how to get the most out of your content with the right strategy.

13 minute read

Three interconnected organic shapes labeled A, B, and C, representing the structure of a pillar page with linked content clusters.

Pillar Pages: How to increase your traffic with pillar content

Best practices on how Pillar Content structures your content in a meaningful way, improves the user experience and boosts your SEO performance.

11 minute read