Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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UND GRETEL – Growth potential for the D2C brand

Audit: Growth potential for the D2C brand UND GRETEL with concrete recommendations for action per channel

4 minute read

The foundation: the information architecture

This is why a semantic website structure is so important.

10 minute read

Lettering How to - Clouds in the background

Content audit: Step by step

Every content strategy begins with an inventory of all existing content.

9 minute read

How we create an SEO content briefing

Our SEO briefings are more than just simple keyword lists.

11 minute read

Lettering Answer me this and a portrait of Stefan Ramershoven

5 questions for Stefan Ramershoven from Kjero on the potential of D2C

In conversation with Stefan Ramershoven: "Manufacturers are missing opportunities in D2C"

5 minute read

Mobile conversion and website speed

Companies are missing out on a great deal of potential when it comes to mobile conversion rates. Why it is worth working systematically on improving them – and how to do it.

6 minute read