Are there any good online marketing conferences that are free?

Yes, there are free online marketing conferences, but they are mostly meetups, barcamps, and individual webinars that are offered for free. Examples of recommended free events include: the SMX Next conference, the B2B Marketing Expo in the US which is held in two locations, the OMT Club Meetup series, the Sistrix Digital Marketing Meetup and the various »Measure Camp« barcamps around the world.

Are there any good SEO conferences that are free?

Yes, there are free SEO conferences, but as with online marketing, it is mainly the smaller meetups, barcamps, and individual webinars that are offered for free. Examples of free SEO events include the mindshape SEO meetup »SEO&friends« in Cologne, the SEO webinars from OMT , the regular webinars from Conductor , the SEO strategy seminar series from Sistrix , and again, a good portion of SMX Next .

What are some the largest online marketing events internationally?

The industry offers a variety of large conferences and events that focus on the latest trends and developments in digital and online marketing. Some of the best known and largest are OMR Festival: A large digital marketing event in Hamburg with guests from all over the world. Campixx: A smaller but nice conference with a personal touch. DMEXCO: One of Europe's leading digital marketing trade shows with a full program of talks, workshops and exhibitions. Online Marketing Expert Days (OMX): One of the world's largest online marketing events, held in the beautiful Austrian city of Salzburg. Content Day: Dedicated to content marketing, this event presents strategies for successful content creation and distribution. SEO-Day: The largest SEO conference in the German-speaking world, dedicated exclusively to SEO.

What are some of the biggest SEO events internationally?

The largest SEO events provide a unique opportunity to learn from the industry's leading experts and network with other SEO professionals. Some of the most popular international events are BrightonSEO , SEO Campixx , M ozCon , LondonSEO XL (aka »LondonSEO Meetup«), SEO on the Beach and the International Search Summit in Barcelona. The best known events in our home country of Germany are S EO-Day , SMX Munich , and the OMR and OMT festivals.

Are there any purely virtual marketing and SEO events you can recommend?

Digitalization and COVID-19 have profoundly changed the world of events – one would think. But as far as we can tell, the range of purely digital events is not that large these days. Despite the advantages of purely digital events such as flexible participation, no travel and thus an usually lower investment, it seems that after Corona most event providers have returned to ‘business as usual’ and invite us to their physical locations. As a result, there are not many 100% virtual events on our conference calendar. Exceptions that we know of: SMX Next , OMH in Germany (which specializes in marketing for the skilled trades), and the various »Measure Camp« barcamps - otherwise there are only a few ‘hybrid’ conferences like Content Marketing World in San Diego or ADworld Experience in Italy, which also offer digital-only passes as an alternative.

Digital marketing and SEO conferences 2025

In 2025, there will once again be a wide selection of events, conferences, and gatherings focused on online marketing, performance, and SEO that promise first-class insights. Here, you will find a complete overview along with our personal recommendations.

13.12.2024 7 min reading time

Von: Christian Stenger Performance Consultant (SEO & PPC) Marcel Schröder SEO Lead

Bühnenbild Moccu Insights: Event-Bändchen - Online-Marketing- und SEO-Konferenzen: Konferenzkalender

Moccu recommends: Digital Marketing Events

SEO, analytics, digital marketing – some tools and trends come and go faster than we can say "search engine optimization audit." That’s why we make it a priority to attend marketing events worldwide each year: At Moccu, we want to stay on top of our game and continuously expand our expertise in performance.

The 2025 calendar also includes an array of events, conferences, and roundtables that promise world-class insights. Drawing on our industry experience, we’ve compiled a comprehensive, first-hand overview of these events, complete with our recommendations. With options suited to diverse areas of expertise, there’s something for everyone in the industry.

SEO Events 2025: Our 5 + 1 Favorites

The Moccu SEO team has combed through the extensive list of SEO-focused marketing conferences scheduled for 2025 and narrowed it down to a top 5 (+1). These are the most promising SEO events we confidently recommend to performance managers.

Whether you’re interested in dynamic speakers, cutting-edge topics, or simply the most well-rounded package, we’ve selected the events based on key criteria:

SEO Conferences 2025 – Recommended by our SEO Team

Event	Event Type, Focus	Place, Country	Date	Price (range)	Recommendation because:
Multichannel Day	Conference, Multichannel (digital)	Cologne, DE	5/15/2025	(not yet announced)	eCommerce topics + multi-channel is immensely important for SEO
WTSFest Berlin 2025	Conference, SEO	Berlin, DE	6/13/2025	299 - 399 EUR	Women in Tech SEO + Berlin – need we say more? :)
BrightonSEO Autumn 2025	Conference, SEO	Brighton, UK	10/23/2025	0 - 670 GBP	Legendary conference & location, where the SEO Who's Who meet
International Search Summit	Conference, SEO	Barcelona, ES	11/13/2025	105 - 995 EUR	Huge all-round topic package, right down to the niche
SMX Next	Conference, SEO & PPC	Virtual	11/18/2025	for free	Top-class speakers, always cutting-edge topics – for free!

(Table last updated: December 13, 2024)

... plus a Bonus Tip from our SEO Team: Measure Camps

We’ve long been fans of the »Measure Camp« Barcamps, held in various cities throughout the year – and often free to attend.

(For more on what Barcamps are, see below.)

Measure Camps offer the perfect platform to exchange ideas with fellow SEO professionals on the latest trends, tricks, and best practices. And with numerous events scheduled globally, you're sure to find one near you!

Measure Camps 2025 – Top Locations:

Measure Camp Malmo – 18/01/2025
Measure Camp Bologna – 08/03/2025
Measure Camp New York – 05/04/2025
Measure Camp Amsterdam – 12/04/2025
Measure Camp Paris – 14/06/2025
Measure Camp Copenhagen – 14/06/2025
Measure Camp Zurich – November 2025

So we highly recommend attending one of the Barcamps. Visit measurecamp.org for more details and the full event calendar.

Digital Marketing Events Calendar 2025

Below is a compilation of (almost) all relevant digital marketing events scheduled for the coming year.

We cannot claim 100% completeness – it’s impossible to provide an exhaustive list since the sheer number of events worldwide is staggering. But one thing’s for sure: This is one of the most comprehensive international conference calendars for 2025.

For your convenience, we’ve divided the calendar by quarter and put unscheduled events in a separate list. Our SEO team regularly reviews and updates the tables.

Marketing Events 2025 Overview – go directly to the quarter of your choice:

1st Quarter 2025
2nd Quarter 2025
3rd Quarter 2025
4th Quarter 2025
No date yet

(Tables last updated: December 13, 2024)

(Almost) every Event 2025: Online Marketing, Analytics, SEO

1st Quarter 2025:

Event	Event Type, Focus	Place, Country	Date	Price (range)
India SEO Conference	Conference, SEO	Hinjawadi, IN	1/11/2025	(not yet announced)
Superweek	Conference, Data & Analytics	Budapest, HU	1/27/2025	from 1.640 EUR
APAC Search Awards 2025	Award, SEO	Melbourne, AU	1/30/2025	(not yet announced)
eoSearchSummit	Conference, Digital Marketing	Würzburg, DE	2/6/2025	from 499 EUR
E-commerce Berlin Expo	Conference, Digital Marketing	Berlin, DE	2/19/2025	(not yet announced)
Generative AI DACH	Conference, AI	Munich, DE	2/24/2025	from 999 EUR
Gartner Data & Analytics Summit 2025	Conference, Data & Analytics	Orlando, US	3/3/2025	4.325 USD (Early Bird, then 4.750 USD)
HumanX	Conference, AI	Las Vegas, US	3/10/2025	2.650 USD (Early Bird, then 3.995 USD)
SEO Mastery Summit 2025	Conference, SEO	HoChiMinhCity, Vietnam	3/10/2025	(not yet announced)
The MarTech Summit	Conference, Digital Marketing	Berlin, DE	3/12/2025	Super Early Bird 237 EUR
Friends of Search	Conference, SEO	Amsterdam, NL	3/13/2025	659 EUR
DIGITAL MARKETING EUROPE 2025	Conference, Digital Marketing	Vilnius, LT	3/19/2025	from 485 EUR
SMX	Conference, SEO	Munich, DE	3/19/2025	from 699 EUR
Sydney SEO Konferenz	Conference, SEO	Sydney, AU	3/20/2025	(not yet announced)
The Marketing Meetup Conference	Conference, Digital Marketing	London, GB	3/20/2025	(not yet announced)
SMX France	Conference, SEO	Paris, FR	3/25/2025	(not yet announced)
Google Analytics Conference	Conference, Data & Analytics	Vienna, Berlin, Zurich, DACH	3/27/2025	799 EUR

(Table last updated: January 9, 2025)

2nd Quarter 2025:

Event	Event Type, Focus	Place, Country	Date	Price (range)
WTSFest Portland 2025	Conference, SEO	Portland, US	4/3/2025	(not yet announced)
Chatbot Summit	Conference, AI	Berlin, DE	4/7/2025	currently 295 EUR
BrightonSEO Spring 2025	Conference, SEO	Brighton, GB	4/10/2025	0 GBP (1-Day Ticket), 257 GBP 2 Day Ticket
Online Marketing Konferenz Münster	Conference, Digital Marketing	Münster, DE	4/10/2025	199 EUR Early Bird / 349 EUR Regular
Marketing Festival	Festival, Digital Marketing	Brno, CZ	4/28/2025	400 EUR (Ticket sales start on November 20 at 10:00 AM CET.)
Online Marketing Rockstar Festival (OMR)	Festival, Digital Marketing	Hamburg, DE	5/6/2025	currently 439 EUR
B2B Marketing EXPO Miami	Conference, Digital Marketing	Miami, US	5/7/2025	for free
KI MARKETING DAY Wien	Kongress, AI	Vienna, AT	5/8/2025	Early Bird Price 249 EUR instead of 349 EUR
Gartner Data & Analytics Summit 2025	Conference, Data & Analytics	London, GB	5/12/2025	Early Bird: 3.625 EUR, Standard 1000 EUR more
Rheinwerk Social Media Marketing Days	Conference, Social Media	Cologne, DE	5/13/2025	from 390 EUR (Early Bird)
Multichannel Day	Conference, Multichannel (digital)	Cologne, DE	5/15/2025	(not yet announced)
KI MARKETING DAY München	Kongress, AI	Munich, DE	5/21/2025	Early Bird Price 249 EUR instead of 349 EUR
SEO Vibes Summit 2025	Conference, SEO	Zakopane, PL	5/27/2025	(not yet announced)
Marketing Analytics Summit	Conference, Analytics	Phoenix, US	6/2/2025	Super Early Bird 1.495 USD
Webinale	Conference, Digital Marketing	Berlin, DE	6/2/2025	(not yet announced)
CMCX	Conference, Digital Marketing	Cologne, DE	6/3/2025	(not yet announced)
SEO Campixx AI:CAN	Conference, AI	Berlin, DE	6/11/2025	399 EUR
SEO Campixx	Conference, SEI	Berlin, DE	6/12/2025	639 EUR (3 Tickets or more: 10% less)
WTSFest Berlin 2025	Conference, SEO	Berlin, DE	6/13/2025	299 - 399 EUR
Growth Minded Superheroes (GMS)	Conference, Digital Marketing	Frankfurt a. M., DE	6/18/2025	(not yet announced)
UX Festival 2025	Festival, UX	Erfurt, DE	6/21/2025	79 EUR - 399 EUR
UX Festival 2025	Conference, AI	Düsseldorf, DE	6/24/2025	currently 329 EUR, normal 499 EUR
koks.digital	Conference, Digital Marketing	Bochum, DE	6/26/2025	(not yet announced)

(Table last updated: December 13, 2024)

3rd Quarter 2025:

Event	Event Type, Focus	Place, Country	Date	Price (range)
SEO Estonia	Conference, SEO	Thalinn (Estonia), ES	7/9/2025	449 EUR (Early-Bird), 699 EUR normal
sparkcon	Conference, Digital Experience	Augsburg, DE	7/17/2025	from 99 EUR
Inbound 25	Conference, Digital Marketing	San Francisco, CA, US	9/3/2025	1.199 USD
Ads Camp	Conference, PPC	Cologne, DE	9/15/2025	(not yet announced)
content marketing world	Conference, Digital Marketing	San Diego, CA / virtual, US	9/15/2025	from 999 USD (Digital-Pass)
Blackforest Space	Conference, Digital Marketing	Offenburg, DE	9/16/2025	(not yet announced)
DMEXCO	Messe, Digital Marketing	Cologne, DE	9/17/2025	(not yet announced)
BrightonSEO San Diego 2025	Conference, SEO	San Diego, US	9/23/2025	(not yet announced)
OMT Agency Day	Conference, Business	Mainz, DE	9/25/2025	Super Early Bird: 499 EUR
OMT	Conference, Digital Marketing	Mainz, DE	9/26/2025	Super Early Bird: 399 EUR

(Table last updated: December 13, 2024)

4th Quarter 2025:

Event	Event Type, Focus	Place, Country	Date	Price (range)
ADworld Experience	Conference, PPC	Bologna / virtual, IT	10/2/2025	from 199 EUR (1 Day) or from EUR 349 EUR (2 Days) – Early Bird
B2B MARKETING DAYS	Conference, B2B Marketing	Würzburg, DE	10/7/2025	from 620 EUR
SERP Conference	Conference, SEO	Vienna, AT	10/14/2025	(not yet announced)
B2B Marketing EXPO Las Vegas	Conference, Digital Marketing	Las Vegas, US	10/15/2025	for free
BrightonSEO Autumn 2025	Conference, SEO	Brighton, UK	10/23/2025	0 - 670 GBP
Barbados SEO	Conference, SEO	Barbados, BB	11/6/2025	(not yet announced)
This is Marketing	Conference, Digital Marketing	Frankfurt a. M., DE	11/12/2025	99 EUR
International Search Summit	Conference, SEO	Barcelona, ES	11/13/2025	105 - 995 EUR
Rheinwerk Digital Marketing Camp	Conference, Digital Marketing	Düsseldorf, DE	11/18/2025	390 EUR
SMX Next	Conference, SEO & PPC	Virtual, US	11/18/2025	for free
Online Marketing Expert Days (OMX)	Conference, Digital Marketing	Salzburg, AT	11/27/2025	from 790 EUR

(Table last updated: December 13, 2024)

No 2025 date announced yet:

Event	Event Type, Focus	Place, Country	Date	Price (range)
Ahrefs Evolve 2025	Conference, SEO	Singapore, SG	(not yet announced)	(not yet announced)
Analytics Summit 2025	Conference, Analytics	Hamburg, DE	(not yet announced)	(not yet announced)
Chiang Mai SEO Conference	Conference, SEO	ChiangMai, TH	(not yet announced)	(not yet announced)
Edge of Search	Conference, SEO	Newcastle, AU	(not yet announced)	(not yet announced)
European Search Awards 2025	Award, SEO	not announced yet	(not yet announced)	(not yet announced)
konversion.digital	Conference, Digital Marketing	Engelskirchen, DE	(not yet announced)	from 150 EUR
LondonSEO XL	Conference,	London, GB	(not yet announced)	(not yet announced)
Mozcon	Conference, SEO	Seattle, US	(not yet announced)	(not yet announced)
OMH - Online Marketing Handwerk	Conference, Online Marketing	Virtual, DE	(not yet announced)	(not yet announced)
Pubcon	Conference, SEO	Las Vegas, US	(not yet announced)	(not yet announced)
ReCommerce	Conference, SEO	London, GB	(not yet announced)	(not yet announced)
Search 'n Stuff Antalya	Conference, SEO	Antalya, TK	(not yet announced)	(not yet announced)
Search London	Conference, SEO	London, UK	(not yet announced)	(not yet announced)
SEO on the Beach	Conference, SEO	La Manga, ES	(not yet announced)	(not yet announced)
SEOCON FORUM BALI 2025	Conference, SEO	Bali, ID	(not yet announced)	(not yet announced)
SEODay	Conference, SEO	Cologne, DE	(not yet announced)	(not yet announced)
SEODay	Conference, SEO	Cologne, DE	(not yet announced)	(not yet announced)
SEOkomm	Conference, SEO	Salzburg, AT	(not yet announced)	(not yet announced)
SMX Advanced Europe	Conference, SEO	Berlin, DE	(not yet announced)	(not yet announced)
Spotlight Conference 2025	Conference, SEO	Amsterdam, NL	(not yet announced)	(not yet announced)
STATE OF SEARCH	Conference, Digital Marketing	Grapevine, Texas, US	(not yet announced)	(not yet announced)
UK Search Awards 2025	Award, SEO	London, UK	(not yet announced)	(not yet announced)
WTSFest London 2025	Conference, SEO	London, GB	(not yet announced)	(not yet announced)
WTSFest Melbource 2025	Conference, SEO	Melbourne, AU	(not yet announced)	(not yet announced)
WTSFest Philadelphia 2025	Conference, SEO	Philadelphia, US	(not yet announced)	(not yet announced)

(Table last updated: December 13, 2024)

Meetups and Barcamps for Marketing and SEO

At Moccu, we believe that it doesn't always have to be a huge conference with thousands of attendees. On the contrary, sometimes we prefer a much smaller setting and deliberately choose a marketing Meetup or Barcamp.

If you don't know what "Meetups" or Barcamps" are, they are are informal gatherings where people with shared interests come together to exchange ideas in a relaxed setting. Unlike traditional conferences, Barcamp topics are determined collaboratively during the event.

The great thing about Meetups and Barcamps isn’t just that they’re usually free – they’re also fantastic for networking. At SEO Meetups, we’ve often made new connections and, thanks to their more open format, had engaging conversations about current trends and best practices. In fact, these discussions are often far more exciting than those at large, tightly scheduled, and less interactive events.

Meetups and Barcamps: Our "Insider Tips" 2025

Event	Meetup / Barcamp?	Focus	Place, Country	Date
Measure Camp Malmo	Barcamp ("Unconference")	Perfomance, Data, Analytics	Malmo, SWE	1/18/2025
Measure Camp Karachi	Barcamp ("Unconference")	Perfomance, Data, Analytics	Karachi, PAK	2/10/2025
Measure Camp Bologna	Barcamp ("Unconference")	Perfomance, Data, Analytics	Bologna, IT	3/8/2025
Measure Camp Helsinki	Barcamp ("Unconference")	Perfomance, Data, Analytics	Helsinki, FIN	3/23/2025
Measure Camp Amsterdam	Barcamp ("Unconference")	Perfomance, Data, Analytics	Amsterdam, NL	4/12/2025
Measure Camp New York	Barcamp ("Unconference")	Perfomance, Data, Analytics	New York, US	4/13/2025
Measure Camp Split	Barcamp ("Unconference")	Perfomance, Data, Analytics	Split, HRV	5/18/2025
Measure Camp Copenhagen	Barcamp ("Unconference")	Perfomance, Data, Analytics	Copenhagen, DK	6/8/2025
Measure Camp Paris	Barcamp ("Unconference")	Perfomance, Data, Analytics	Paris, FR	6/15/2025
Measure Camp Bratislava	Barcamp ("Unconference")	Perfomance, Data, Analytics	Bratislava, SVK	10/19/2025
Berlin SEO & Content Club	Meetup	SEO	Berlin, DE	(not yet announced)
London SEO Meetup	Meetup	SEO	London, GB	(not yet announced)
Measure Camp Helsinki	Barcamp	Data & Analytics	Virtual	(not yet announced)
PPC Camp	Barcamp	PPC	Rosenheim, DE	(not yet announced)
SEO & Friends Meetup	Meetup	SEO	Cologne, DE	(not yet announced)
SEO- & OM-Stammtisch Rhein-Main	Meetup	Online Marketing & SEO	Darmstadt, DE	(not yet announced)
SISTRIX Digital Marketing Meetup	Meetup	Digital Marketing	Bonn, DE	(not yet announced)
UX Camp Berlin	Barcamp	UX	Berlin, DE	(not yet announced)
UX Copenhagen	Barcamp	UX	Copenhagen, DK	(not yet announced)

(Table last updated: December 13, 2024)

Giveaway: Conference Calendar Table

Want to save this list for later? Download our 2025 Marketing Events spreadsheet (with even more detailed information) right here:

Moccu Conference Calendar 2025 - Online Marketing - Analytics - SEO

Your Moccu SEO team wishes you an enjoyable and insightful time at the most worthwhile marketing events of 2025. We hope to see you there! ;-)

Digital Marketing Events: FAQ

The industry offers a variety of large conferences and events that focus on the latest trends and developments in digital and online marketing.

Some of the best known and largest are
- OMR Festival: A large digital marketing event in Hamburg with guests from all over the world.
- Campixx: A smaller but nice conference with a personal touch.
- DMEXCO: One of Europe's leading digital marketing trade shows with a full program of talks, workshops and exhibitions.
- Online Marketing Expert Days (OMX): One of the world's largest online marketing events, held in the beautiful Austrian city of Salzburg.
- Content Day: Dedicated to content marketing, this event presents strategies for successful content creation and distribution.
- SEO-Day: The largest SEO conference in the German-speaking world, dedicated exclusively to SEO.

Any questions? Let's connect.

Heiko Behrmann Content Strategist

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Our team of experts

Christian Stenger Performance Consultant (SEO & PPC)

Christian joined Moccu in January 2023 and advises our clients on performance optimization with a focus on SEO & PPC. Outside of these areas of expertise, he is passionate about GenAI and enjoys discussing music, literature and movies in his spare time. He regularly writes about these topics - not only here at Moccu, but, among others, also for OMR and on LinkedIn.

All articles by Christian Stenger

Marcel Schröder SEO Lead

Marcel Schröder is a search & data hacker who's partnered with us for over 10 years as a freelancer in SEO, analytics, and performance. From startups to global players, he lives by the motto: 'Study the data, then trust your gut'. Beyond data, he’s passionate about nature, good food and all things music & podcasts.

All articles by Marcel Schröder

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