Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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Abstract representation of AI in the context of chatbots.

AI in content marketing: Why high-quality content matters more than ever

AI tools like ChatGPT and others can instantly generate human-like content at the push of a button. But where does AI reach its limits in content marketing – and why are high-quality, expert-driven pieces more important than ever?

9 minute read

The letters E-E-A-T in 3D look, which at Google stand for Experience, Expertise, Authoritativeness, Trustworthiness

Google E-E-A-T explained: Guidelines for successful SEO

What’s behind Experience, Expertise, Authoritativeness & Trustworthiness – and why it matters for SEO

14 minute read

Content Experience

Understanding content experience: With practical tips to improve your digital content

9 minute read

A visual breakdown of different content types – video, photo, and audio – and their strategic distribution using a branched graphic.

Content Distribution: Strategically distribute content

Content distribution uses paid, earned, shared and owned media to distribute content in a targeted manner and reach the right target group.

17 minute read

Abstract cover image for the article: Content in the age of AI

Does content marketing remain worthwhile in the future (with AI)? A closer look.

Why content marketing still makes sense in the future – and how to do it right.

8 minute read

Stage design Moccu Insights: Event wristbands – Online marketing and SEO conferences: Conference calendar

Digital marketing and SEO conferences 2025

In 2025, there will again be a huge selection of events and conferences on digital marketing, performance, and SEO. We have the complete overview for you.

7 minute read

SEO KPIs: The key metrics that actually measure your SEO success

Forget outdated SEO metrics like bounce rate, dwell time, or CTR. Our 8 SEO KPIs deliver real value for your business.

11 minute read

Graphical representation of how a button CTA is written

UX writing: Audit & guidelines

Why guidelines are essential and a writing audit needs a roadmap - get insights into our UX writing!

12 minute read

How to develop a content strategy

A well-thought-out content strategy enables you to deliver high-quality content and create a positive content experience that boosts customer loyalty and conversions.

17 minute read

"Plan your content" lettering on an orange template

Content planning: Creating a content calendar

How planning ahead sets the stage for content that performs.

12 minute read