Your blog from Moccu Insights

Our team and experts share insights on current developments and their everyday work experiences. They offer a behind-the-scenes look at how we operate, what really works in practice, and what matters most in day-to-day operations. From UX to agency software, everyone has gained unique insights in their field – and we’re excited to share those with you.

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SEO KPIs: The key metrics that actually measure your SEO success

Forget outdated SEO metrics like bounce rate, dwell time, or CTR. Our 8 SEO KPIs deliver real value for your business.

11 minute read

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UX writing: Audit & guidelines

Why guidelines are essential and a writing audit needs a roadmap - get insights into our UX writing!

12 minute read

How to develop a content strategy

A well-thought-out content strategy enables you to deliver high-quality content and create a positive content experience that boosts customer loyalty and conversions.

17 minute read

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Content planning: Creating a content calendar

How planning ahead sets the stage for content that performs.

12 minute read

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Copybook: A framework for agencies and companies

One single content creation document brings clarity, stays up to date, and saves a great deal of time during production. It also makes collaboration between agencies, service providers, and companies much easier. At Moccu, we call this framework a 'copybook.'

5 minute read