AI-powered search engines like Perplexity, ChatGPT, and Google AI Overviews are changing how people discover information, compare products – and make buying decisions. If you're not visible today, you risk losing revenue tomorrow.
Your agency for More visibility in AI search
- Complement traditional SEO with visibility in AI-driven search results
- Establish your brand as a trusted source in AI search
- Be recommended by AI in relevant product categories
AI search is changing user behavior – and your marketing
ChatGPT, Perplexity, and Google AI Overviews are reshaping how people search and make decisions. These AI-driven search engines often deliver direct answers – without requiring a click through to a website.
We're already seeing clear shifts in user behavior across our client projects – and we understand what this means for your marketing strategy.
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AI traffic is increasing
We're observing a steady rise in visits from AI search engines like ChatGPT and Perplexity, especially during top- and mid-funnel stages.
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Google traffic is declining
Since the launch of AI Overviews above Google’s search results, we've seen notable drops in organic traffic for selected keywords.
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Expand your SEO
Google is still the primary traffic driver. Optimizing for AI search should enhance – not replace – your existing SEO strategy.
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No more rankings
AI search doesn’t display traditional link lists – it provides curated responses. If your brand isn’t mentioned, it’s effectively invisible.
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New rules
Traditional SEO only partially meets AI search requirements. Gaining visibility requires new strategies, reputation signals, site structure, and technology.
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Content Control
AI-generated content reduces your control over how your brand is portrayed. You need new strategies to maintain a consistent brand identity.
Why Moccu is the right agency for you
Since 2023, we’ve been rigorously testing, analyzing, and optimizing for AI search. Our strategies are based on real-world tests, actual user queries, and measurable outcomes.
That expertise delivers results: clients like ThermaCare now appear as top sources for key terms in Google AI Overviews and are recommended by ChatGPT as leading brands in their product categories. It is precisely this knowledge that we bring to every project.
AI search optimization with Moccu: Your benefits
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Data-driven
We simulate real user queries in AI search systems and analyze how your brand is presented. Based on this, we develop targeted improvements.
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Brand impact
We go beyond text and tech optimization – we elevate your entire digital presence so that AI search engines identify your brand as a relevant source.
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Hands-on
Our approach doesn’t stop at the concept. We support you from audit to implementation – practical, efficient, and focused on results.
Trusted by
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Logo of Stihl
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Logo of Hama
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Logo of Thermacare
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Logo of V&B
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Logo of L'Oreal
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Logo of Kleinanzeigen
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Logo of Miele
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Logo of Climate
Is your brand ready for AI-powered search?
With our AI search strategy, you’ll optimize your content for the next generation of search engines – keeping your brand both visible and relevant. Our AI search check evaluates how well your business is positioned for generative search.
Brand check
We evaluate your brand’s digital presence based on Google’s key criteria: Expertise, Experience, Authority, and Trustworthiness.
Shorthand: E-E-A-T.
This analysis goes beyond your website to cover your entire digital footprint.
You’ll receive concrete insights and recommendations to strengthen your brand perception and reach your target audience.
Content check
If your business depends on organic clicks and conversions, AI search engines and chatbots based on LLMs could pose a threat.
We analyze your existing content and content strategy to help you assess these risks. If needed, we develop plans to maintain that visibility and drive traffic from AI search engines.
Tech check
A poor technical setup can be costly, especially in the middle and bottom of the funnel. To ensure AI search engines correctly interpret your site, your data must be machine-readable.
We assess whether your site is structured for AI-driven search and ensure generative models can accurately process important information, like key product details.
Monitoring ChatGPT & others: How AI talks about your brand
We analyze how your brand and key product categories appear in AI tools like ChatGPT and compare your positioning to competitors. Using a scalable method, we simulate real user queries with different prompts and systematically evaluate responses.
We then compile the results into key findings, such as:
- How visible is your brand?
- How does AI describe your brand?
- Which attributes does AI highlight?
- Where do you stand amongst the competition?
We provide a detailed report with actionable recommendations to improve your brand’s presence and positioning in AI search.
Frequently Asked Questions
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Without adjustments, businesses risk:
- Losing visibility and traffic
- Declining revenue in digital commerce
- Disruptions in the customer journey
- Less control over how AI presents their content
- Falling behind competitors who optimize early
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The AI search check evaluates how well your brand, content and website are prepared for AI-powered search. You'll get specific recommendations to unlock your full potential for visibility, traffic, and strong representation in AI-driven search results.
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No, traditional search engines aren’t going away, but they are evolving. With features like AI Overviews, Google is already integrating generative search into its regular results, which will continue to reduce organic clicks over time.
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Yes, AI search complements and strengthens your current SEO strategy. The optimizations implemented for AI search engines – such as improvements to content, technical enhancements and strengthening brand authority – also boost rankings in traditional search engines.
Key strategies that benefit both include actions such as creating high-quality, relevant content, optimizing for E-E-A-T criteria (Expertise, Experience, Authority, Trust) and making technical improvements to ensure, for example, crawlability.
Contact – Book an appointment today
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